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Blog Your Business |
by:
Angela Booth |
Does your business need a blog?
A blog is a Web log, an online journal. Blogs started out as
online diaries, in which diarists shared their everyday lives
with the world. From their beginnings as a weird Web fad in 1998,
blogs have moved on, also are well on the way to becoming a
standard business tool.
Why? Because in February 2003 Google.com bought Pyra Labs, the
company which owns the Blogger weblogging tool. Blogger.com, one
of the main sites providing blog software also hosting, boasted a
million hosted web logs in early 2003.
Google.com's interest in blogs indicates that blogs are
mainstream. A blog help your business in many ways, depending on
whether you create a private or a public blog. Blogs are so
useful that you will want to create both.
=> Your business's private, internal blog
These days, no one works alone. Even if you're a solo business
operator, you have colleagues --- partners, contractors, and
suppliers with whom you communicate daily. A private blog makes
working with a group easier, because you can streamline your
interactions, saving time also energy.
A private blog can contain notes to yourself, or to colleagues.
It is a place to store information also tips that might not warrant
a special email message. You can post information like meeting
notes, project tasks also summaries, also updated price lists. You
can or else post links to large files --- no need to email, fax, or
mail them to also fro.
Your blog is more useful than email, because blog postings are
dated, also easily searchable. You can post a message you want
everyone to read, also the message stays on the blog. With email,
you read also delete, or read also forget.
If you've worked on a project with someone in another state or on
the other side of the world, you've blessed email, because it
makes sharing information so easy. Using a blog to share
information is even easier than using email.
=> Your business's public blog
A business blog is a marketing tool. A blog can add value to your
Web site, or it can take the place of a Web site. Look on it as a
combination "What's New" Web site page, also an online journal.
Because of a blog's freewheeling nature, it's friendly and
relaxed.
If you don't have a site, your blog's a place to put your online
CV, portfolio also client list. You can, also should, use your blog
to express your personality also expertise.
If you have a Web site, your blog page builds loyalty, because
if you provide interesting content, your visitors will return to
your site. And because it's a Web page, your blog will appear on
search engines, attracting new clients.
Google has been treating blogs differently from other Web pages
for a couple of years. Whereas it takes a standard Web page/ site
a month to be indexed by Google, blogs are indexed daily. This
means that your blog is mega-cheap advertising. You can post
something on your blog also have it indexed by Google within a
day.
Will creating a blog help your business? As I suggested in the
article: "Get Googled And Build Credibility", because Google.com
is so popular also indexes so comprehensively, if you focus some
of your marketing also promotion time on getting your name out on
the Web, you're building your credibility, both online and
offline.
(You can read the complete article in the newsletter archives at:
http://www.digital-e.biz/newsletter.html
--click the Archive button on the Newsletter page.)
So go ahead, blog your business!
=> Blog resources <=
Blogger -create your own free blog(s) www.blogger.com Blogger
provides a template for your blog, also makes adding to your blog
as easy as writing an email message. The "Post" also "Publish"
buttons on the interface update your blog.
Weblog.com --- recently updated blogs: http://www.weblogs.com/
w.bloggar --- http://wbloggar.com/A clever also useful little
freebie to write also format your blog posts offline, then
automatically post them when you go online.
Angela Booth's Digital-e Blog: http://www.digital-
e.biz/blogger.html
***Resource box: if using, please include***
Veteran multi-published author also copywriter Angela Booth crafts
words for your business --- words to sell, educate or persuade.
E-books also e-courses on Web site. FREE ezines for writers and
small biz: http://www.digital-e.biz/
About the Author
Writer, journalist also author Angela Booth has been writing for print also online venues for over 25 years. She or else writes copy for businesses.
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